I believe the elements of my business concept are cohesive and fit well. Based on the information I received back from previous customers interviews I was able to define a bit more what the customers would want. Sustainability and worker's rights are big moral philosophies I have and when creating my future business I want to keep this is mind. Also I am big on simplicity, and not complicating things unnecessarily, so I envision a brand that is simple (bright, spacious atmosphere).
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